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300% Instagram Growth & 5x ROAS Boost for Fashion E-commerce
Revamping Social Media & Ads for a US-Based Women’s Fashion Boutique
Client
An online women’s fashion boutique in the US selling directly to consumers, struggling with low social media engagement and underperforming ads.
Challenges
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Stylish products but no effective social media strategy, causing stagnant follower growth and engagement.
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Poorly targeted Facebook and Instagram ads with weak creatives yielding low ROI.
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Inconsistent, unoptimized Facebook Marketplace listings resulting in low inquiries.
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No email marketing or abandoned cart recovery, leading to lost sales opportunities.
Solution Provided
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Developed cohesive visual identity and a 30-day social media content calendar across reels, posts, and stories.
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Managed Instagram and Facebook accounts for daily scheduling, community engagement, and growth.
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Optimized Facebook Marketplace with keyword-rich templates and auto-responder scripts.
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Launched targeted Facebook and Instagram ad campaigns with split-testing for maximum CTR and conversions.
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Implemented automated email marketing flows integrated with Shopify and Facebook Pixel for cart recovery and promotions.
Results
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Instagram followers grew by 300% with over 3,600 new followers in 4 months.
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Facebook ads achieved a 5x ROAS and cut cost-per-click by 47%.
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Facebook Marketplace inquiries increased by 150% through improved listings.
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Abandoned cart emails recovered 18% of lost sales.
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Overall revenue increased by 40% in 90 days, driven mainly by ads and email automation.
By combining strategic social media management, precise ad targeting, and smart automation, the boutique transformed its online presence and unlocked significant revenue growth.
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