1,100+ Subscribers & 80% Less Manual Work in 60 Days for a Health Coach

Email Automation & Funnel Building for a Holistic Wellness Coach

 

Client
A certified holistic health and wellness coach based in the U.S., primarily offering one-on-one consults and programs through referrals and Instagram DMs.

 

Challenges
  • No structured funnel to capture and nurture leads from social media.
  • Existing email campaigns were inconsistent, with poor open rates and generic messaging.
  • Website lacked a strong lead magnet or compelling conversion path.
  • Manual client scheduling and follow-ups were eating up hours each week.

 

Solution Provided

  • Created a high-value “7-Day Gut Health Guide” lead magnet and a custom landing page with integrated opt-in forms.
  • Set up a 5-part welcome email sequence and targeted nurturing campaigns in MailerLite.
  • Segmented the email list based on user behavior to deliver more relevant content and offers.
  • Integrated Calendly with Google Calendar for easy consult bookings and automated reminders.
  • Developed email templates and branded visual assets aligned with the coach’s calming, trustworthy tone.

 

Results
  • Gained 1,100+ new subscribers within 60 days
  • Increased email open rates from 17% to 41%
  • Booking funnel converted at 12%, generating a consistent flow of consults
  • Reduced manual workload by 80%
  • Within 3 months, the coach was fully booked 6 weeks in advance

 

By turning scattered marketing efforts into a seamless, automated funnel, we gave the coach back her time — and a full calendar of dream clients.

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