Email Automation & Funnel Building for a Holistic Wellness Coach
Client
A certified holistic health and wellness coach based in the U.S., primarily offering one-on-one consults and programs through referrals and Instagram DMs.
Challenges
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No structured funnel to capture and nurture leads from social media.
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Existing email campaigns were inconsistent, with poor open rates and generic messaging.
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Website lacked a strong lead magnet or compelling conversion path.
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Manual client scheduling and follow-ups were eating up hours each week.
Solution Provided
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Created a high-value “7-Day Gut Health Guide” lead magnet and a custom landing page with integrated opt-in forms.
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Set up a 5-part welcome email sequence and targeted nurturing campaigns in MailerLite.
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Segmented the email list based on user behavior to deliver more relevant content and offers.
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Integrated Calendly with Google Calendar for easy consult bookings and automated reminders.
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Developed email templates and branded visual assets aligned with the coach’s calming, trustworthy tone.
Results
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Gained 1,100+ new subscribers within 60 days
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Increased email open rates from 17% to 41%
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Booking funnel converted at 12%, generating a consistent flow of consults
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Reduced manual workload by 80%
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Within 3 months, the coach was fully booked 6 weeks in advance
By turning scattered marketing efforts into a seamless, automated funnel, we gave the coach back her time — and a full calendar of dream clients.