240% More Blog Traffic & 42% Lower CPL for a SaaS CRM Startup

Comprehensive Digital Strategy That Turned Visibility into Qualified Leads

• Weak SEO and minimal blog traffic; organic search barely drove signups.
• No visual or video content to explain the product’s complex features.
• Google Ads showed high CPC and delivered low-quality leads.
• Absence of affiliate and influencer outreach limited brand credibility and reach.

Solution Provided

• Created a long-term blog calendar targeting high-intent keywords and optimized all content for SEO.
• Produced explainer videos, testimonial reels, and animated product walkthroughs.
• Overhauled the Google Ads strategy with A/B testing and keyword refinement to cut costs and improve quality.
• Launched an affiliate program and initiated micro-influencer outreach for niche tech visibility.

• Blog traffic grew by 240% in 6 months, leading to a significant rise in demo signups
• Cost-per-lead from Google Ads dropped by 42%, while lead quality improved
• Generated over 20 affiliate sign-ups, contributing 8% of total MRR
• Bounce rate dropped by 35% due to engaging visual and video content
• The product was reviewed by 3 niche tech influencers, increasing credibility and exposure