65% Mobile Conversion Boost & 22% Drop in Cart Abandonment for Skincare Brand

Shopify Website Redesign and Optimization That Transforms Browsers into Buyers

 

Client
A direct-to-consumer skincare e-commerce brand using Shopify.

 

Challenges
  • Outdated theme with cluttered layout and slow load times
  • Low mobile conversion due to poor responsiveness
  • Unclear content hierarchy and unoptimized product descriptions
  • Inefficient checkout causing high cart abandonment
  • No SSL certificate, reducing customer trust

 

Solution Provided

  • Implemented a modern, mobile-first Shopify theme
  • Added e-commerce best practices: sticky “Add to Cart,” trust badges, quick-view
  • SEO-optimized product descriptions, refreshed homepage and about page content
  • Included customer testimonials and case studies to build trust
  • Secured website with SSL and tested checkout processes
  • Integrated abandoned cart recovery and product review plugins

 

Results
  • Mobile conversions up 65% in 60 days
  • Bounce rate dropped by 28%
  • Page load speed improved from 6.4s to 2.1s
  • Average order value increased by 17%
  • Cart abandonment rate reduced by 22%

 

Our comprehensive Shopify redesign and optimization boosted mobile sales and customer trust, turning a slow, outdated site into a high-converting storefront.

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