From Concept to Launch: A Fitness App That Scaled Fast with Clean UI & Solid Tech
Client
Early-stage fitness and wellness startup offering a subscription-based mobile app.
Challenges
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Needed a modern mobile app to stream workouts and track user progress
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No internal design or development resources—only a rough feature outline
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Lacked brand identity, UI/UX, and visual assets for the app
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No strategy for launching or promoting the app on the app stores
Solution Provided
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Designed clean, intuitive wireframes and UI/UX for both iOS and Android
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Built a cross-platform app using Flutter with video streaming and user tracking features
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Created complete brand identity—logo, color palette, and visual language
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Optimized app store listings with ASO content, demo videos, and visuals
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Executed a go-to-market plan with teaser content, email signups, and influencer support
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Integrated analytics, bug tracking, and provided post-launch app support
Results
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App launched in 12 weeks and ranked in the Top 50 Fitness Apps (iOS) in the first month
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Gained 10,000+ downloads within 90 days of launch
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Achieved a 4.8/5 user rating with minimal crash reports
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Over 60% of beta users upgraded to paid subscriptions
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Pre-launch campaign grew their email list to 7,500+ targeted leads
From branding and design to code and launch, this project shows how a well-executed idea can quickly scale with the right creative and technical firepower behind it.