10,000+ App Downloads & 60% Paid Conversion in Just 90 Days

From Concept to Launch: A Fitness App That Scaled Fast with Clean UI & Solid Tech

 

Client
Early-stage fitness and wellness startup offering a subscription-based mobile app.

 

Challenges
  • Needed a modern mobile app to stream workouts and track user progress
  • No internal design or development resources—only a rough feature outline
  • Lacked brand identity, UI/UX, and visual assets for the app
  • No strategy for launching or promoting the app on the app stores

 

Solution Provided

  • Designed clean, intuitive wireframes and UI/UX for both iOS and Android
  • Built a cross-platform app using Flutter with video streaming and user tracking features
  • Created complete brand identity—logo, color palette, and visual language
  • Optimized app store listings with ASO content, demo videos, and visuals
  • Executed a go-to-market plan with teaser content, email signups, and influencer support
  • Integrated analytics, bug tracking, and provided post-launch app support

 

Results
  • App launched in 12 weeks and ranked in the Top 50 Fitness Apps (iOS) in the first month
  • Gained 10,000+ downloads within 90 days of launch
  • Achieved a 4.8/5 user rating with minimal crash reports
  • Over 60% of beta users upgraded to paid subscriptions
  • Pre-launch campaign grew their email list to 7,500+ targeted leads

 

From branding and design to code and launch, this project shows how a well-executed idea can quickly scale with the right creative and technical firepower behind it.

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